Hi, I'm Emma – a UX/UI designer turning ideas into impactful digital experiences

With over a decase of experience, I specialise in creating thoughtful, user-centered solutions that help startups and small businesses thrive.

More About Me
A headshot image of Emma who has blonde hair in a long bob and wearing a high neck black top
TONIC

Revamping Tonic’s website to gain more leads

Website design

Branding

Raildiary

Creating a set of images to showcase product on website

Website design

Illustrations

DSW Ventures

A Cost-Effective Website Redesign for DSW Ventures

Website design

Image sourcing

Coop

Improving efficiencies in Coop stores

UX Design

UI Design

Enterprise Design

Resources

A collection of resources

Beyond product design, I’m passionate about improving design processes within our team. In my current role as UX Designer at Coop, we dedicate countless hours discussing how we can improve efficiencies in store, our own workflows often go unexamined. Over the past year, I’ve been documenting and refining our team’s processes and tools to create a  resource library for every step of the way.

Product teams

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User personas

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User flows

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User flows

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Got a project in mind?

Tell me about it

"You’re an exception designer, and I feel very lucky to work with you. You bring an amazing creative and enthusiastic approach to everything you work on, as well as great positivity"

Joe Wheatley | Content designer | Coop