Hi, I'm Emma – a UX/UI designer turning ideas into impactful digital experiences

With over a decase of experience, I specialise in creating thoughtful, user-centered solutions that help startups and small businesses thrive.

A headshot image of Emma who has blonde hair in a long bob and wearing a high neck black top

My Story

Growing up, I never imagined that creativity could be a career. Coming from a family of accountants and civil servants, I was firmly set on practical paths like law or business. But everything changed during my college interview when the head of art and design saw something in me that I hadn’t yet recognized—a future in design. That moment set me on a new path.

After graduating college with top marks, I pursued a degree in illustration at university. While I always knew I wanted a career in graphic design, I sought to carve out a niche. My first job at a digital agency introduced me to the world of web and app design, and I was instantly hooked.

Since then, I’ve explored diverse roles across creative agencies, marketing teams, and in-house design, sharpening my skills in storytelling, branding, and UX. Manchester eventually became my home—a vibrant city that fueled my growth and offered opportunities to work in a digital agency, a SaaS startup, and the corporate world.

Freelancing has been a constant throughout my journey. It’s where I connect directly with clients, tackle unique challenges, and transform ideas into impactful designs. Every step of my career has shaped me into the designer I am today: passionate, adaptable, and ready to create work that truly makes a difference.

My Experience

Coop

UX Designer
May 2021 – Present | Manchester (Remote)

Raildiary

Head of Product
November 2018 – May 2021 | Manchester

Gather

Digital Designer
March 2017 – November 2018 | Manchester

Visual Identity

Creative Designer
November 2015 – March 2017 | Milton Keynes

LVC

Junior Digital Designer
January 2015 – November 2015 | Alton

Skills

UX design
UI design
Visual design
Mobile design
Website design
App design
Wireframing
User personas
User flows
Creative Ideation
Workshop facilitation

Tools

Figma
Miro
Webflow
Jira
Confluence
Atlas
Slack
Microsoft Office
Adobe XD
Adobe Illustrator
Adobe Photoshop