Tonic is a recruitment agency that specialises in sourcing sales, engineering, and project delivery professionals for the clean energy sector. Their mission is to connect top talent with impactful companies driving the transition to sustainable energy.
Their existing website did not reflect their ambitious goals, nor did it provide an optimal user experience for job seekers and employers. Their branding was out of date and didn't reflect the marker they were targeting. They used to service the architecture and internior design market pre covid but make the shift to more lucritive market. As they were focusing on a new market and adjusting their services they website cam quickly outdated.
The original site lacked clear user journeys for its primary audiences—job seekers and employers.
The design did not effectively communicate Tonic’s unique value proposition or align with their brand identity.
The site’s structure and content were not optimized to convert visitors into leads.
The website needed to grow with Tonic as they expanded their offerings and reach.
The new site saw a 40% increase in traffic within the first three months.
Average session duration improved by 25%, reflecting better user experience.
Job applications and employer inquiries rose by 30%.
Both job seekers and employers reported finding the site easier to navigate and more informative.
"You’re an exception designer, and I feel very lucky to work with you. You bring an amazing creative and enthusiastic approach to everything you work on, as well as great positivity"
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