A user persona in product and website design is a semi-fictional representation of an ideal user based on research and data. It helps teams understand user needs, behaviors, pain points, and motivations, ensuring that design decisions align with real user expectations.
A well-crafted persona typically includes:
Demographics (age, location, job, background)
Goals & Needs (what they want to achieve)
Pain Points (frustrations or obstacles)
Behavioral Traits (how they interact with technology)
Personas help teams create more user-centered products by guiding design choices, content strategy, and functionality to enhance usability and engagement.
Personas humanise abstract data, allowing teams to see the product from the user's perspective.
By understanding user needs , teams can prioritize features that provide genuine value.
Personas offer a shared understanding, ensuring consistency across teams.
Decisions are grounded in user needs and behaviors, reducing assumptions and biases.
Below are examples I have found across the internet for reference.
User Persona Questions
by UXtweak
Persona Workshops: Your Guide to Getting Started
by Adam Fard
Persona Workshop Template
by Miro
Ultimate Guide to Empathy Mapping
by Atlassian
Empathy Map Template Training
by Innovation Training